So, to help you make the most of video email marketing, let’s dive into the methods to embed video in emails: The question how to embed video in email has haunted many people.Īlthough embedded videos in emails are credited for encouraging 5x higher open rates with 8x higher open-to-reply rates, only 50% of B2B marketers use video in their email marketing campaigns. Perhaps you just pasted and expected it to play in your readers’ inboxes? You are not alone if you did so. You probably didn’t embed the video the right way. You can work out the rest from here on – the email recipient tapped at their screen or clicked the image multiple times and then just left your email making all your hard work go down the drain within seconds. (No) thanks to the embedded video in your email that didn’t play. Now is the time when your expectations soar to the sky.Įxcept, to your horror, the dream bubble bursts all too soon.
The subject line is clear and compelling and an attention-grabbing video is ready. You’ve spent hours writing an excellent email about a new service that your company is offering.
